Social Chain
4,5/5Social Chain is the most distinctive social media agency in the London market. Founded in 2013 in Manchester by Steven Bartlett, now part of the Brave Bison group, it operates from offices in Manchester, London and New York. What makes it unique: it is one of the largest social publishers in the world, with 80 million followers on its own Facebook and Instagram channels, which it can mobilize to amplify client content.
Its philosophy: treat social media as entertainment first, marketing second. Its campaigns are designed to generate viral culture, not to tick the boxes of a classic brief. Clients: SharkNinja, Holland & Barrett, KFC, Spotify, Beats, BBC, Disney, McDonald's, Mastercard, Coca-Cola, Apple, Adidas.
Strengths. 80M+ owned followers, culture-led, entertainment first, distribution capacity without additional paid spend.
Limitation. Less suited to briefs that prioritize performance measurement and efficient paid social.
Best for. Consumer, lifestyle and entertainment brands seeking viral cultural impact in the London market.